Barkley Consulting Group

Barkley Consulting Group is a specialist consulting and professional development firm focused on Business Relationship Management (BRM) and Design Thinking. They work with organisations to build high-performing BRM capabilities, foster strategic relationships across IT and business units, and teach design-led, human-centred approaches to innovation and problem-solving through courses, workshops, coaching, and consulting services.

Barkley Consulting Group needed a modern, professional WordPress website that clearly communicated their expertise, service offerings, and thought leadership in both BRM and Design Thinking. The goal was to create a platform that:

• Educates prospective clients about complex service offerings
• Highlights training and certification opportunities
• Supports ongoing publishing of insights and resources
• Provides a content management experience that non-technical staff could easily maintain and grow.

Before the new build:

• Complex service taxonomy: Barkley Consulting Group offers a range of training workshops, certifications, executive briefings, coaching programmes, and consulting services across BRM and Design Thinking. Communicating these clearly in a navigable structure was essential.
• Thought leadership focus: The firm produces regular insights and newsletters that support its reputation. These needed a structured content system to organise and present articles, case studies, and resources.
  Barkley Consulting Group
• Professional brand positioning: The site needed to reflect Barkley Consulting Group’s credibility as an established consulting partner capable of delivering tangible business impact.

I designed and developed a custom WordPress theme and CMS tailored to Barkley Consulting Group’s strategic positioning and diverse offerings.

Logical Content Structure & Navigation

Custom Content Types for:

• Training & Workshops (e.g., High-Performing BRM, Tech Professional)
• Certifications (BRMP®, CBRM®)
• Executive Briefings & Seminars
• Consulting Services & Coaching
• Insights & Resources
• Structured menus and taxonomies helped visitors locate services aligned with their needs, whether executives looking for strategic briefings or professionals seeking certification training.

Professional, Strategic Design

• A clear, trust-building aesthetic that reinforces the firm’s expertise and practical approach.
• Visual focus on the dual strengths of BRM and Design Thinking through distinct sections and calls-to-action.
• Consistent branding to support both corporate clients and individual professionals seeking development.

Feature-Rich Frontend Experience

• Service detail pages outlining outcomes, audiences, and formats (in-person, virtual, executive seminar, etc.).
• Training & Certification pages with clear pricing, registration links, and descriptions of outcomes and benefits.
  Barkley Consulting Group
• Insights and Publications section to host newsletters, articles, and thought leadership content, reinforcing ongoing engagement.

Backend CMS Enhancements

• Custom Fields for featured services, workshop schedules, testimonials, CTAs, and resource lists.
• Easy-to-populate sections enabling the team to publish new insights, training dates, or case studies without technical support.
• Reusable template parts ensuring consistency across service and resource pages.

Performance & SEO Best Practices

• Clean, semantic markup and optimised loading to support search visibility.
• Meta templates aligned with key consulting and BRM-related keywords to help with discoverability.
• Foundation for local and professional search relevance, including clear contact and service area details.

The new WordPress site delivered:

• Enhanced clarity of services: Visitors can understand the firm’s BRM and design-thinking offerings with ease.
• Stronger engagement: Clear pathways to register for workshops, request information, and subscribe to the newsletter.
• Streamlined content publishing: The team can independently update training dates, publish new insights, and maintain resource sections.
• Improved brand authority: The professional structure and messaging support Barkley Consulting Group’s position as a thought leader in BRM and Design Thinking.

By delivering a customised WordPress solution, I provided Barkley Consulting Group with a scalable, intuitive, and professional online platform that reflects the depth of their expertise and supports their ongoing business development goals. The result is a content-rich, easy-to-manage website that enhances user experience, clarifies service offerings, and reinforces the firm’s mission to drive meaningful organisational change.